by Christina George | Apr 13, 2013 | Industry stuff
Like any industry, publishing gets its share of buzz words. The problem with buzz words is that they quickly become overused and you go from what started as a great key word, search, and PR term for a publicity campaign to something that makes you sound like a...
by Christina George | Mar 2, 2013 | Industry stuff
As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing...
by Christina George | Jan 25, 2013 | Things that make me want to change careers
In honor of rapper 50 Cent’s book release, Formula 50: A 6-Week Workout and Nutrition Plan That Will Transform Your Life, I thought it only fair that I no longer withhold some cash cow celebrity book ideas that will not only change peoples’ lives, but...
by Christina George | Jan 12, 2013 | Musings of a New York Publicist
We live in an age of immediacy, thanks to the Internet and advancements in communication technology there’s usually no reason we can’t find what we want, exactly when we want it. But the one thing we can’t do? Ignore reality. Well, we can, but it’s usually not an...
by Christina George | Dec 20, 2012 | Musings of a New York Publicist
So you’ve written a book and you’ve hired a team to help you promote it. Now, unless you made a deal with the devil, you’re working with real people, people with families, who base their livelihood on being able to do what you hired them to do, and do it well. Do I...
