by Christina George | Nov 15, 2013 | Industry stuff
When you live in New York you see a lot of street vendors. Some of them are pretty stable people, you know they have their carts, they are where you expect them to be every day. They know your name, make a special effort to remember your order, etc. But then there are...
by Christina George | Aug 26, 2013 | Industry stuff
Have questions about what it’s like behind the scenes of book publishing? Are you an author looking for some tips? Dying to know more about Kate, Mac, Nick or Grace? I’m an open book from August 30, 2013 through September 27, 2013 on Goodreads so please...
by Christina George | Aug 7, 2013 | Industry stuff
Ok, I just got an email pitch that gave me a headache. I see a lot of pitches in my line of work, some of them exceptionally good and others that are, well, not so much. I am always astounded at how often people think they can just throw something out there and hope...
by Christina George | May 8, 2013 | Industry stuff
Tis the season for events! Those of you that stop in here regularly are probably trying to remember what I wrote about before event season kicked in and I’m sort of with you on that, instead of ruminating on topics that have bothered me for years I now have fresh...
by Christina George | Apr 13, 2013 | Industry stuff
Like any industry, publishing gets its share of buzz words. The problem with buzz words is that they quickly become overused and you go from what started as a great key word, search, and PR term for a publicity campaign to something that makes you sound like a...
by Christina George | Mar 2, 2013 | Industry stuff
As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing...
