Please Fetch Me Some PR (good girl)

I thought I was going to get a reprieve from, you know, the craziness of my job but alas, it was not to be. Yesterday I got a note from an author who I have been trying to talk to for months. He’s a new author, new book, yadda, yadda. Anyway, he sends me a...

Are you a Street Vendor or an Author?

When you live in New York you see a lot of street vendors. Some of them are pretty stable people, you know they have their carts, they are where you expect them to be every day. They know your name, make a special effort to remember your order, etc. But then there are...

The New Era Of McMarketing

I have a lot of friends who run their own book publicity and marketing firms, and as much as I bitch and moan sometimes about working for ‘the man’ at a large publisher, with all the red tape and corrupt standards, I don’t envy the dog and pony show...