by Christina George | Jun 17, 2013 | Uncategorized
Occasionally I do some freelance work for authors who are self-publishing their book and not connected with a publishing house. Most of these folks are great and grateful to speak with someone who can help them get the word out about their books. Occasionally,...
by Christina George | May 30, 2013 | Musings of a New York Publicist, Things that make me want to change careers
No, this isn’t a statement on gun control or the NRA, in fact this isn’t a political statement at all. My assistant Lulu, who knows I’m having a hard time today, just popped her head in my office and asked if I needed anything, I said, “A shot of Tequila and a...
by Christina George | May 8, 2013 | Industry stuff
Tis the season for events! Those of you that stop in here regularly are probably trying to remember what I wrote about before event season kicked in and I’m sort of with you on that, instead of ruminating on topics that have bothered me for years I now have fresh...
by Christina George | Apr 13, 2013 | Industry stuff
Like any industry, publishing gets its share of buzz words. The problem with buzz words is that they quickly become overused and you go from what started as a great key word, search, and PR term for a publicity campaign to something that makes you sound like a...
by Christina George | Mar 2, 2013 | Industry stuff
As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing...
