by Christina George | Apr 30, 2015 | Musings of a New York Publicist
As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing...
by Christina George | Oct 9, 2014 | Things that make me want to change careers
You can’t be generous in this day and age without being taken advantage of and harassed by what I like to refer to as the “freeloader mentality”. A friend of mine who owns a book publicity firm, who used to do what I do but got smart (I say that on...
by Christina George | May 1, 2014 | From Christina's Desk
The other day I had a call with an author, I wasn’t working with her yet – she was calling to find out what I could do for her. She started off by telling me that though her book was published in 2011, it still had loads of potential. In fact it was...
by Christina George | Jan 31, 2014 | From Christina's Desk, Musings of a New York Publicist
There, I said it. But before I go into why I believe this, I will say, for the record, that some book bloggers are fabulous, actually scratch that, most are these days. Even some of my less than stellar reviews have come from bloggers whose work and dedication to...
by Christina George | Nov 15, 2013 | Industry stuff
When you live in New York you see a lot of street vendors. Some of them are pretty stable people, you know they have their carts, they are where you expect them to be every day. They know your name, make a special effort to remember your order, etc. But then there are...
