by Christina George | May 8, 2013 | Industry stuff
Tis the season for events! Those of you that stop in here regularly are probably trying to remember what I wrote about before event season kicked in and I’m sort of with you on that, instead of ruminating on topics that have bothered me for years I now have fresh...
by Christina George | Apr 13, 2013 | Industry stuff
Like any industry, publishing gets its share of buzz words. The problem with buzz words is that they quickly become overused and you go from what started as a great key word, search, and PR term for a publicity campaign to something that makes you sound like a...
by Christina George | Mar 17, 2013 | Musings of a New York Publicist
When I first heard that E.L. James, the Fifty Shade of Grey author, is publishing a writing guide I literally spit out my coffee. Which also made a mess of my desk and kind of made me hate her even more – irrational as that may be. Fifty Shades of Grey: Inner Goddess...
by Christina George | Mar 2, 2013 | Industry stuff
As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing...
by Christina George | Feb 14, 2013 | Industry stuff
I’ve been attending the Tools of Change for Publishing conference in New York this week and aside from the great parties and much needed carbo-loading on hot bread sticks at the lunch today, there was some genuinely fantastic information and really great conversations...
