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Getting Inspiration From “The Beyond”
I was at a writer’s event this past weekend, some of us less jaded publicists do this on occasion to stay connected with the next crop of authors, to get their perspective on any new challenges the industry is presenting, what their visions and goals look like, I...
Rationalizing The Existence Of E.L. James
When I first heard that E.L. James, the Fifty Shade of Grey author, is publishing a writing guide I literally spit out my coffee. Which also made a mess of my desk and kind of made me hate her even more – irrational as that may be. Fifty Shades of Grey: Inner Goddess...
Is The NYT Best Seller List Past Its Prime?
I had drinks with some industry people recently (a rare occurrence, and for obvious reasons if you read this blog) and some VERY interesting information regarding the New York Times best seller list was revealed by someone who works for Amazon Publishing. You’ve got...
Marketing Budgets VS. Shopping Excursions
As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing...
The Wild-Ass and Often Unrealistic Author Expectations
I know that I often start these posts off by saying "I love authors" because candidly, I do.There are just a few of them that I would like to send on a Carnival Cruise. I think if I was a freelancer, I would go on this cruise myself. To some degree, this ivory tower I...
Meet the Hot and Sexy Mac Ellis
People are asking me all the time, what's up with Mac, what's he look like and why is he so irresistble. Well, he is. Have a look for yourself...
Traditional Publishing: Innovation At Glacial Speed
I’ve been attending the Tools of Change for Publishing conference in New York this week and aside from the great parties and much needed carbo-loading on hot bread sticks at the lunch today, there was some genuinely fantastic information and really great conversations...
The Art of the Acknowledgement
Rarely is the acknowledgement page something authors look forward to writing. Sure, saying thank you to those who played a major role in getting your book to market may seem like a simple task, but for those of you that haven’t had to do this before, you can’t imagine...
Can publishing survive without its last book superstore?
Barnes & Noble has been all over the news since the holidays. Their eBook sales were down 10 percent, their stock has been down, and they’ve officially announced that they plan to close 200 stores in the next decade. Grim. But like, Borders grim? Some say the...
Celebrity Book Deals That Need To Happen
In honor of rapper 50 Cent's book release, Formula 50: A 6-Week Workout and Nutrition Plan That Will Transform Your Life, I thought it only fair that I no longer withhold some cash cow celebrity book ideas that will not only change peoples' lives, but ensure our...
Available Now, A Royal Affair, Book 1 – 3
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