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I’d Rather Be Naked
So I’m getting ready to publish Shelf Life, Book Two of The Publicist (woo hoo!) and was speaking with a friend of mine about the perils of being an author. This is a new thing to me as you may have gleaned from my blog. Mostly I’m a marketing person, well a publicist...
The New Era Of McMarketing
I have a lot of friends who run their own book publicity and marketing firms, and as much as I bitch and moan sometimes about working for 'the man' at a large publisher, with all the red tape and corrupt standards, I don't envy the dog and pony show my friends have to...
The Publicist Trailer Won An Oscar!
Okay, so this is amazing, we won a Best Cinematography "Oscar" for our trailer! If you haven't seen it, ahem, it's on the home page. Check out How To Make, Market and Sell EBooks to view the other awesome videos that won!
Professionalism and Coherency are Not an Option when Marketing Your Book
Ok, I just got an email pitch that gave me a headache. I see a lot of pitches in my line of work, some of them exceptionally good and others that are, well, not so much. I am always astounded at how often people think they can just throw something out there and hope...
It’s All Jeff Bezos’ Fault
BREAKING NEWS UPDATE: Yet another reason to blame the world problems in Bezos, he just bought a newspaper. I can hear it now: "Oh, God, there goes print!" Well maybe, or perhaps now the Washington Post can breath a sigh of relief because here's the thing: now they no...
Diaries Could Save Publishing
Publishing people continue to lament the industry downturn to the point that I want to tear my hair out, I mean there has to be a way to save publishing, right? Then it occurred to me: print more diaries. And no, I don't mean the youngest Kardashian's diary, I mean...
Finding Purpose When Fame Is Fleeting
I was lucky enough to attend a publishing event in Europe recently, specifically in Paris, for a week, which means I also had time to eat, drink and tour to my heart's content in addition to actually getting some work done. For now life is very good, and I can't...
Win A Copy Of Book 2 On Goodreads!
Goodreads Book Giveaway Shelf Life by Christina George Giveaway ends July 11, 2013. See the giveaway details at Goodreads. Enter to win
How to Get Banned by a Publicist
Occasionally I do some freelance work for authors who are self-publishing their book and not connected with a publishing house. Most of these folks are great and grateful to speak with someone who can help them get the word out about their books. Occasionally,...
Bloggers! Get your advance copy of Book 2!
Shelf Life: The Publicist, Book 2 will be available VERY soon for advance review. If you're a blogger that regularly does book reviews please contact us to receive your advance review copy. Send an email to [email protected] with the following: 1. Your...













